smart, creative, connected
Gable PR combines strategic thinking, creative firepower and proven expertise to deliver highly effective public relations programs for clients in a broad range of industries.
Our tradition of success goes back 30 years with Tom Gable, agency founder, a nationally recognized authority on managing PR programs to deliver meaningful results. Clients have included private and public companies, organizations, institutions and government agencies at every stage in their life cycles, from start-up to a Fortune 100 company (Pfizer). Agency programs have earned the highest honors in the PR profession and, more importantly, helped clients of all sizes and needs succeed, including in difficult crisis PR and issues management situations.
Three key elements define the Gable PR approach:
Smart
Award-winning professionals conduct ongoing research and consistently provide new ideas and strategies for positioning, differentiation, implementation, repositioning, promotion, media relations, community relations and trade relations to help clients break out of the pack, such as the Gable Guru Program.
Creative and Strategic
Gable PR adheres to the tenets of the No. 1 agency book in the profession on managing for results, Tom Gable’s PR Client Service Manual. Our agency programs link directly to client business and marketing plans, with every component analyzed, prioritized and timed for maximum impact. The orchestration of tactics can include traditional public and media relations, internal communications, conference programs and use of new channels of communication (Facebook, Twitter, YouTube, LinkedIn) when appropriate. The goal is to achieve targeted, meaningful results that go beyond the ordinary and the expected – the next level of PR. The same disciplines and capabilities serve clients well in terms of crisis or needs to reposition and rebrand.
Connected
Relationships help drive client programs. With Gable PR, clients benefit from strong local and regional connections and personal relationships with key media at every level, including top national print and broadcast journalists. The firm adds further expertise through a network of contract support staff and specialists in different niches who provide our clients with added resources, only when needed rather than as built-in overhead that adds to client costs. For national and international impact, Gable PR is a member of IPREX, a network of leading independent public relations agencies in more than 80 major markets throughout the world.
The Bottom Line:
At Gable PR, our goal is to develop a partner relationship with every client, generating heightened creativity, smart strategic planning, incredible attention to detail and unequalled responsiveness – all aimed at building images and reputations that matter and results that count.
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